First it was the toll free number
Then came the website URL + toll free number…..
Now, it’s normal practice for drtv agency to try new methods. This would involve requested users to TEXT in a keyword to a shortcode. Text messaging and television has been used by American Idol and other shows such as dancing with the stars. In Europe and Asia, people are used to texting rather than calling in.
Text messaging and direct response television marketing (drtv) are perfect for each other. The reporting and tracking is real time and this new channel allows companies to tap into the lucrative younger market.