A company seeking to get thier product out there (market to the masses) should seek a qualified drtv media buyer.
You must search for an expert in creating effective infomercials for your product or service. The most important component of a successful infomercial is the media buying. An DRTV / Infomercial Media Buyer must have a keen analytical mind and can develop the best possible combination of media space for your company.
It is best you work with a DRTV Media Buyer as this can help through the process of being specific about the product/service, the channel and time the ad is being aired, and who the target audience is.