DRTV / Direct Response Television has gone main stream / corporate America.
Some of the most successful companies using the powerful medium of Direct Response Television are listed below:
1) Bose Corporation (you may know them for their head phones or speakers)
2) Life Lock (hugely successful company that uses DRTV to market identity theft protection)
3) Ditech.com (they use a softer approach / not a true hard sell) - however, they do display a toll free number, website and prompt users to call in or log onto the website www.ditech.com
4) One Touch Can Opener
5) LendingTree.com