Does your ad prompt users to call a toll free number or to log onto a website to contact your company or to complete a transaction? If it does, then you may qualify for the special media rates offered for DRTV commercials,
Back in the day, the use DRTV was not always to purchase the product. Over time, a wide range of consumer actions have become used. And, many consumers watch the advertising, but choose to purchase at retail without ever contacting the company. Typically for every unit sold on TV, a higher number will be sold in retail.
All different types of companies use DRTV. The first are marketing companies who specialize in DRTV and bring products out exclusively sold through TV. Many of these items find their way to retail shelves once their television campaign has ended. Mass merchant retailers often have “as seen on TV” sections in their stores.