Why work with a DRTV media buyer ?
First things first, you will always get a bigger bang for your buck if you use a media buyer that has buying power.
It makes less sense to try and source rate plans and schedules on your own. You might as well give up on your core business and start getting into the DRTV media buying business. Concentrate and focus on your core strengths and main business model. Leave it to the drtv media buying experts to get you airtime and exposure you need.
Planning a campaign is not easy, it’s always safe to use a company that has been in the business and has several clients that have been successful using drtv as a medium of advertising.